Vernacular: The Language we use to describe a Boutique that will Fool You into Thinking it’s Too Expensive – (In other words, this Place is My New Lover!)

 

*This post contains affiliate links which means I receive a commission if you click on a link and make a purchase. Please also see my Affiliate Disclaimer here.

CM_CJ_Vernacular

Vernacular: The Language we use to describe a Boutique that will Fool You into Thinking it’s Too Expensive – (In other words, this Place is My New Lover!)

As I was literally (not figuratively) strolling along N. Highland Ave. one evening, I walked past a storefront I hadn’t seen before.  This is unusual for me.  In most cases, when a new shop pops up, I’m pretty quick on the uptake.  In general, I like to look out for new, independent and/or small boutique shops.  Not to disparage large chains, but there is simply something about that sense of discovery and pride you only receive when you stumble upon a new store that you hadn’t read about yet.

This Boutique gives new meaning to the phrase, “Yes, please”!

Vernacular is located at 1044 North Highland Avenue, Atlanta, GA, within the cute shopping and dining district of Virginia Highland. The store is very different on the outside than the inside.  What do I mean by this? Well, first and foremost, you will be shocked at the price point.

If you are anything like me, you can be guilty of judging a book by its cover from time to time.  Just ask the graveyard of Sephora products in my bathroom.  I will regale you on that particular addiction soon. 



Inspired by creative street-style, Vernacular was established in 2013 by the husband & wife team of Chelsea & Kris Konieczko in Columbus, Ohio. They have since expanded into a total of six locations with a seventh in the works.  I am always impressed with anyone who has a goal in their sights and works to achieve it in some way.  I know that sounds like the most obvious statement known to man, but there are many out there who are unable to follow through on a dream or aspiration due to any number of legitimate factors occurring in their lives. That aside, let me tell you a little more about this amazing find.

For Vernacular, this all started as a hobby for Chelsea & Kris and now has grown into a truly unique and exciting venture.

vernacular-boutique-shop.JPG

So what’s the big difference?

When walking by the store windows and glancing in, you may (as I first did) say to yourself, “nope – don’t feel like spending at least $200 on any one item today”. And that, my sweet bunnies, was my first mistake.  This is a store that you will first assume is $$$$$, at least.  Thankfully, it is not.

Vernacular is a beautifully merchandised women’s clothing store with a fun arrangement of accessories and magically scented candles interspersed throughout the boutique. Store owners Chelsea & Kris have a combined background in Interior Design and Architecture.  So, it came as no surprise that the look and feel of Vernacular is soft, organized and on-trend.

The overall vibe as I walked in was a combination of Anthropology and Urban Outfitters mixed with a little of that mom-and-pop shop every town has.   You know the one – the owners know you by name and they always seem to have the most unique and perfect gift you have been searching for.  That combination is exactly how I felt when I walked into Vernacular for the first time.

“…our goal from the beginning, to have a well-curated high-end environment with affordable pieces. Style doesn't have to come with a high price, because you're really just paying for a label at that point!”

Okay, now that you have the atmosphere in your head, back to the PRICE POINT! Almost every cute top, dress, or article of clothing I picked up was right around or under $50!!!  That doesn’t happen often thus when it does, I cherish the moment. Let the games begin! 

Price tags like this were always part of the overall business plan.  When asked, Chelsea said “that was our goal from the beginning, to have a well-curated high-end environment with affordable pieces. Style doesn't have to come with a high price, because you're really just paying for a label at that point!” I couldn’t agree more! I love stores who understand and adopt this philosophy. I hope to be surrounded by them always.  The outfits were adorable and there was a good selection of sizes as well.

Staying True to Yourself.

I asked Chelsea what advise she would give to someone looking to follow their own dream of opening a boutique someday. She said the most important thing is to remember to stay true to yourself, “don't look to everyone else for what you should be doing; you have to believe in your vision.”  Truer words haven’t been spoken. 

Vernacular stayed true to itself and I foresee a great future ahead.  Affordable and cute is always in style. I’m looking forward to a long relationship with this one.

Cheers!